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Guiding Partners to Growth with Strategy and Execution

At Stark Tech Advisors, we help technology companies and SAP partners unlock growth, accelerate sales, and navigate complex ecosystems. With more than 20 years of global partnership leadership experience, our goal is simple: to give partners the strategy, connections, and execution they need to thrive.

Experience & Expertise

With more than two decades of global partnership leadership, we bring the insight and skills needed to help companies expand, align, and grow in competitive markets.

Proven Approach

We combine strategy with execution — aligning partnerships, accelerating go-to-market, and building programs that deliver measurable growth.

Personalized Service

Every company is unique. We tailor our services to your goals, ensuring practical, actionable solutions that create real impact.

John J. Stark

John Stark is the Founder and Owner of Stark Tech Advisors. For over two decades, John worked as a senior partnership leader at SAP, supporting partners of all types — software, SI, resell, OEM, and technology — as they built pipeline, expanded markets, and strengthened their brand.

John’s expertise lies in partner-seller field activation, marketing and campaign acceleration, and strategic advisory — helping companies get the right message to the right audience, align effectively with SAP, and leverage the partnership model for measurable growth.

Originally from Vancouver, Canada, John has spent many years abroad in APJ before settling in Northern Texas, where he continues to work with partners across North America and worldwide.

At Stark Tech Advisors, success is built on a foundation of proven leadership and measurable results. Founder John Stark has spent over 20 years helping global technology companies, OEMs, cloud providers, and software partners build thriving partnerships and accelerate growth.

01

Global Partnership Growth

Recruited, developed, and managed successful alliances across ERP, Business Intelligence, and Data Management, consistently driving revenue and pipeline growth in North America and Asia Pacific.

02

Revenue & Pipeline Impact

Led initiatives that exceeded sales quotas and team objectives year over year, while designing and executing demand generation and sales promotion programs that delivered measurable results.

03

Market Expansion in APJ

Built and managed business operations in Asia Pacific and Japan from the ground up, growing revenue in diverse, bilingual environments and helping international companies enter new markets.

04

Leadership at Scale

Served as Vice President at SAP, leading global ISV and partner go-to-market acceleration initiatives, building high-performing sales teams, and aligning strategy with execution for worldwide impact.

05

Trusted Advisor to Partners

Specialized in partner and business development, alliance leadership, and strategic consulting — with a strong track record of helping companies leverage partnerships to expand reach and drive adoption.

John at Stark Tech Advisors has helped immensely get us up and running the North American market.  Not only did he help clarify the GTM strategy and collaborate with a number of key SAP stakeholders, he also helped build the pipeline by coordinating our third-party partner marketers, and engage directly with our end-customers.   We are so lucky to have John's experience, knowledge, connections, and mentorship with us here at Freedom Inc.

Jiro Furuya CEO of Freedom Inc.

“Working with Stark Tech Advisors has helped us build our awareness within the SAP ecosystem and started to drive pipeline”

Robert Kelen Aleran Software

Why Work With Us

Partnership success doesn’t happen by chance — it requires insight, alignment, and proven execution. With John’s experience inside SAP and across its partner ecosystem, Stark Tech Advisors understands the challenges you face and provides the roadmap to overcome them.